Marcus became involved with the MISSING: Game for a Cause after attending the NASSCOM game developers forum in Hyderabad 2016, where MISSING was the recipient of the Indie Game of the Year Award. Marcus, a speaker at the conference, had discussed the MISSING game during a panel discussion on diversity and inclusiveness in video games. He was struck by the feeling of hopelessness and frustration he experienced while playing the game, as he got into the shoes of the lead character Champa.
According to Marcus, games like MISSING are interesting not only as games but also as artistic media since the receiver of the game is more of an active participant than a passive viewer.
The gameplay works to forge a connection between the player and the character and this can put more emphasis on the subject itself. Marcus is a firm believer that well made games can help raise questions and raise awareness on a serious topic as well as be used as data collection tools to inform larger research studies.