After the story was finalized, many young girls were auditioned. The young girl you see in the video was selected as, from the moment she entered, she was deeply pensive and quiet. Even though the PSA is less than a minute long, the filming went on for over 6 hours and this little girl remained pensive the entire time.
To film the PSA an old calcutta home was chosen and then transformed into a brothel room. The reference for designing this room were the photographs taken by Leena Kejriwal in red light districts across Kolkata.
The room was then purposefully strewn with clothes and many packets were left lying about as people are often forced to live out packets. A low light was brought in which left half the room in shadows. A high bed was also brought in as, in reality, everything is often hurriedly moved under the bed; the utensils go under the bed, the creche goes under the bed, even the baby goes under the bed.
It was very important that the PSA provide a realistic representation of the harsh realities of the world of sex trafficking. For this reason it was very important to be careful so as not to over do the makeup or make the young girl look too well kempt.
One particular objection was that young girl was initially given long, painted nails. Girls who are forced into prostitution are forced to put on layers of makeup in order to look “beautiful”; they do not have the time to maintain manicured nails. After a lengthy discussion with the director and the make up artist the scenes including well manicured nails were removed from the film.
Further, it was important to highlight the conflict between the inner state of the girl and her surroundings. In the PSA you can see that everyone in the background acting normally and going about their day. Three individuals are talking and laughing, a man is walking away counting money, and in the room this young girl is enveloped in an eerie silence. The PSA tries to capture the juxtaposition of the normalcy and routine nature of the environment and the abnormal inner space of the young girls who are forcibly sexually exploited.