Another popular campaign was the ‘’Red Card’’ campaign that featured a card with the message ‘’Fair Play: Say No to sex Tourism’’ and was distributed among tourists at the entrance of stadiums and publicised through media. It raised world-wide awareness about the dangers of sex tourism, exploitation of vulnerable children during sporting events and set the stage for bigger awareness-raising campaigns that were organized during the 2016 Rio Olympics.
In the run-up to WC 2010 that took place in South Africa, the police intensified their investigations into human trafficking syndicates and the South African government in collaboration with UNICEF strengthened child protection systems at the FIFA Fan Fests. The key actions included 39,094 one-on-one awareness-raising sessions, tagging of children and parents with twin wristbands and organizing fun activities to help children identify danger signals and protect themselves. During the tournament 161 children were reunited with their families, 3778 received services and 28,907 children were tagged to make their reunification simpler.
‘’Amidst all these festivities there were far fewer incidents affecting children than had been anticipated,” said Malathi Pillai, Deputy Representative of UNICEF.
Prior to the 2006 WC, the German government and police forces, along with NGOs stepped up their efforts through public events, press conferences, information desks, telephone hotlines, provision of shelters and strict control of federal borders. These steps not only helped reduce trafficking for sexual exploitation, but also placed the issue in the long-term social and political vision of their country.