#EndDemand with Missing Game For a Cause
Our experience in the anti-trafficking space for the last 10 years has taught us the importance of leveraging technology to raise awareness amongst the public about child trafficking.
In this regard, at Missing, we decided to raise awareness about the inhumane world of sex trafficking through a game called Missing: Game for a Cause.
Being a robust game, it lets a player get into the shoes of a trafficked victim to understand what ordeal she has to go through – her frustrations, despair and utter helplessness.
The Missing Game is a joining of puzzle, RPG and adventure. It is built in a responsive way to be played on multiple platforms – including Ios, Android and PC. Through our intensive campaigns, game developments and initiatives, we try to connect with the public and make them aware on the issue of trafficking.
A study conducted by Marcus Toftedahl, lecturer at University of Skovde, showed that the game is most played in countries with the highest sex trafficking rates. India, Bangladesh, Brazil and Philippines have some of the most active MISSING game communities.
Our projects are designed for public engagement because they are the biggest stakeholders as well demand generators. If we educate them, we can reduce demand and curb trafficking. The game presents a powerful solution to raise awareness about child trafficking in areas where it is urgently needed.