After 15 years in the anti-trafficking space, one thing is quite clear, if we are to make a change, we need to rethink and innovate how we do it. If traffickers work hard to ruin millions of children’s lives every year, we need to work harder and smarter. Technology provides us with the ability to do so.
In 2016 we launched the MISSING Game for a Cause which puts you in the shoes of a trafficked victim. For the first time trafficking was brought to a digital audience and a gaming environment in this way. In 9 months it got ½ a million organic downloads across 70 countries. This was big for us, but apart from the validation we learned how something as simple as a game can change the dialogue for a social problem as big as trafficking.
It is a role playing game which traces the journey of a young girl who falls prey to trafficking, following her through all the challenges that someone in such a circumstance would face right from being deprived of the basic amenities till the time they are actually rescued.The players make choices that would lead them to their freedom. It is designed in a way that the players experience what a girl goes through when she is trafficked into the world of prostitution.
Have you played the game yet?
BTW we’ve launched our game in 12 Indian Languages and German.