Sex trafficking is demand driven.

South Asia, with India at its centre, is one of the fastest growing regions for human trafficking today.
It is not confined to brothels anymore. It is happening everywhere, yet is hidden from plain sight.


  • 2.4M

    Number of victims
    that live in India

  • 99%

    Victims that are
    women and girls

  • 51%

    Victims that
    are minors

  • 25%

    Rate of growth
    of trafficking in India

A word from our founder,
Leena Kejriwal

We believe that our behaviors, our attitudes, our society and culture
are unconsciously shaped by the tools and the technologies we use.

It is very important for us not have “the tools shaping us” passively.

be a part of something big

The Price of Flesh

A trafficker finds major financial gains in the supply part with little or negligible risk. Unlike narcoticsor weapons,
a human being, unfortunately, can be exploited again and again. The flesh trade puts a price tag on the lives
of young women, making their traffickers wealthier.

They can be sold anywhere, from a village to a city, for increasing amounts of money.
A brothel owner makes anywhere from Rs. 7 Lakhs and Rs. 10 Lakhs per year.





Online Child Abuse

In a rapidly digitalising world, there’s a dark underbelly that needs our immediate attention – online child abuse. A burgeoning crisis, it requires us to stand united and make our digital spaces safer for our children.

India, home to the world’s youngest and largest digital population, has become the highest producer and consumer of Child Sexual Abuse Material (CSAM). A disturbing reality, it’s an issue often overlooked due to a lack of widespread awareness.

Understanding the gravity of the situation is key. Online child abuse isn’t just a crime; it’s a violation of an innocent life. Children watching age-inappropriate material wreaks havoc on their mental health. The emotional and psychological damage caused is irreversible, robbing children of their childhood and their true potential. The need to focus on this issue has never been more urgent.

The time to act is now. Every click, every share, every conversation we engage in brings us one step closer to safeguarding our children’s safety online. It’s our responsibility to protect our future from this system of exploitation and help build a safer online world.

To know more:

Watch our Public Service Announcement: Link

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Easy online access has also made porn easily available to young people in India. It is often the most common solution for answers on sexual curiosity, especially in teenagers. However, early access to porn can lead to a warped view of sex.
It is also predisposing teenagers towards risky sexual behaviours, making them an easy target for sexual predators.

  • India is the fifth largest user of porn and fourth largest user of porn on mobiles
  • Under Section 67 of Information Technology Act 2000, pornography is held as a punishable offence
  • 48% Indians think it is socially acceptable
  • 57% are unaware of the role pornography plays in sex trafficking

Demand for pornography = Demand for sex trafficking

read more about it

Demand Makers

Trafficking is primarily Demand driven. The demand created by the public leads to supply.
There is no age bar for the ones who create the demand; it can even be anyone from an adolescent
to an 80-year-old. We are all a part of this new social fabric which is driving the growing numbers
of sex trafficking of much younger girls and victims. And we drive it by every choice we make.

  • 1. Labels

    The language we use often adds to this demand. Certain words like ‘prostitute’ and ‘sex-work’ provide a false impression that victims choose to be exploited. Phrases like these keep the public away from any guilt and increase the demand.

  • 3.2. Our Role

    Are we making responsible choices?
    Do you think you are not part of this vicious circle?
    Did you know that in your passiveness and inaction,
    you are perpetrators of the crime?

  • 2.
    3. Conditioning

    Social media is driving the growing pressure for an adolescent today. There is a constant struggle to ‘look’ appealing at all times. The tug of war between “Hot or Not” is constant. This focus on hypersexualization is makes them an easy target
    for any trafficker.

  • 4. Do you

    1. Watch porn?
    2. Forward porn?
    3. Enjoy or share rape jokes?
    4. Think men are better than women?
    5. Think selling your body for sex is a choice?

    If your answer is yes, you might play a bigger role in sex trafficking than you think.

Our Experience and Research

Sex trafficking is the fastest growing and second largest criminal industry in the world. In India, it is an epidemic. Technology is playing a crucial role by making it more difficult to track traffickers and equally easy for young girls to become victims of sex trafficking in both urban and rural areas.

A trafficker can lure a young girl, simply by typing on his phone and without leaving his home. The trust-building phase of the recruitment process is increasingly being done online. Traffickers send out texts to multiple girls at the same time and keep the conversation going parallelly and then zoom in on the right one at the right moment.

come with me


i will take care of everything

are you sure?!

when can we go to mumbai

Online predators will contact 77% of youth by the age of 14
and 22% of children between the ages of 10 and 13.

There are 290 million internet users in rural India, mobile phones being the most common enabler. Literacy is no longer an obstacle with voice searches being the adopted search tool. Paradoxically, remoteness and poverty still play a key role making the rural yet connected communities extremely vulnerable.
Traffickers prey on their aspirations of a better life in cities, luring young women and girls to fall into their traps.

The more we are connected,
the more vulnerable we become.

learn how we fight this